The Information on the page is designed to help both artists and Art Competition Organizers
determine the ideal image specifications for print or on-screen viewing.


The Right Questions to Ask When You Need to Supply Files –

What questions should you ask when a third party has asked you to send them a file for competition, publication etc.? If you can get the answers to these questions, then you will know exactly what size and type of file to provide.

Question – What is the image being used for – print or viewing on a screen?

Answer 1.

PRINT – then ask the following questions..

  • FINISHED PRINTED SIZE – It’s important that they give you one dimension, say the longest edge, because artwork comes in all shapes and sizes. Asking for an A4 will be inappropriate for a square painting! If it is for a page in a book then you need to know the size of that page – the image can be supplied fractionally larger to allow for bleed or reducing in size if required.
  • PRINT RESOLUTION – All high quality printing should require images be supplied at 300ppi (often confused for DPI, that’s a different thing)
  • COLOUR SPACE – Different Printers work in different colour spaces. Check with your printer for their requirement. Here at Art House we prefer AdobeRGB1998. This is important for maintaining colour accuracy, images will change colour if opened into the wrong colour space without appropriate conversion.
  • FILE TYPE – JPEG is preferred because it is a smaller compressed file size. For best results use Highest Quality Compression when saving a JPEG. A Tiff file in uncompressed and will be a larger file, but in most cases you won’t see a difference.

What you DON’T NEED TO KNOW if the image is being printed…

  • MEGABYTE SIZE – Technically this is not important, in the sense that everything above will determine the megabyte size of the image to be provided – it is the least of your worries! If anyone asks you for a file and all they ask for is about MEGABYTES eg. ‘about 3mb’ then politely ask for the information above until they give it to you and what they actually require will be correct. Read below to learn why “about 3mb” is bad.

Answer 2. 

If the answer to is “viewing on screen” or “digital” or for “online” applications then THE ONLY THING THAT MATTERS is what PIXEL SIZE they require–

  • PIXEL SIZE – This is the single most important requirement for viewing images on a screen. We recommend 1000px on the long edge for websites, but art competitions may want something larger to see a little more detail so 1500px or 2000px on the long edge will be better.
  • FILE TYPE – Jpeg is best for this – always save with Highest Quality Compression for best results.

Here’s what you DON’T NEED TO KNOW if the image is to be viewed on a monitor…

  • MEGABYTE SIZE – “Megabyte size” is irrelevant! The size of the file in Mb will be determined by the pixel dimensions, the file type (JPEG preferred), and the quality setting (Highest Quality Compression preferred) when saved.
  • PPI – This is irrelevant when viewing images on a screen. 1000pixels will always display as 1000pixels on a screen regardless of PPI. If you must set this when sizing your file, the standard is 72ppi for web files.
  • COLOUR SPACE – not as important for on-screen viewing as most devices are set to sRGB, and unless the monitor has been properly calibrated, it likely wont be showing true colours.
  • PRINT SIZE – If it’s not being printed then don’t ask for “an A4 image” – once again, PIXEL SIZE is all that matters!

*For consistency of viewing/judging art for competitions, you will find it much easier if you work on PIXEL SIZE! Here’s what you need to know..

Got it??  Great  – then the next piece of light reading to stock your Artist’s inbuilt knowledge bank is this…

Here’s why asking for a ‘2mb file” or “3mb file” is asking for trouble!

GibbsThis photo of my cat was taken on a Sony 36megapixel camera. The list below are all for the same image, saved in different ways. In each case, except the web version,

  • Full File – TIFF format – No Compression – 103.4megabytes – the printable size, at 300ppi is 41.6 x 62.3cm (roughly A2).
  • Same File – JPEG format – Highest setting 12 – 18.8 megabytes
  • Same File – JPEG format – Medium setting 6 – 1.82 megabytes
  • Same File – JPEG format – Lowest setting 1 – 582 kilobytes (0.6mb)

Can you spot the difference? Probably not, and that is the problem!

If you need to send a file to someone to print an A5, or perhaps as an online submittion to an art competition, but send the JPEG Quality 1 from the above example, you have just sent them a file capable of printing something 8 times larger.

The scary thing about this is that if you are making these changes yourself and don’t quite understand what is happening, you could be sending a full version, meaning very saleable copy, of your image out into the world where it could be printed and sold without permission and mean a lost of income for you.


  • The WEB image on the right is JPEG format, Highest setting 12
    200 x 300 pixels – 68 kilobytes

That’s really all you need to know when asked for a file but the explanations below will give you an idea of the traps you can fall into and the variations that affect image size, output and quality.

High resolution? NO – it should be APPROPRIATE RESOLUTION!

The most common request you will get is to send them a ‘high resolution file”. The first thing to note is that “High Resolution” is an incorrect term – it should be “Appropriate Resolution”. For example, here’s a list of the “appropriate resolution” files for…

  • 60 x 90cm high quality reproduction
    – 215.5megabytes – 7087px X 10630px – 300PPI – 8bit colour – TIFF format
  • A4 full page brochure – 21 x 29.7cm
    – 24.9megabytes – 2480px X 3508px – 300ppi – 8bit colour – TIFF Format
  • Posting an image on Facebook
    – ideal size seems to be 1500 or 960px on the longest edge. PPI and Megabytes are irrelevant here. Files should be saved in JPEG format which are compressed, faster loading files. For any web image the sRGB colourspace is best.

None of these, even the 215megabyte file for a high quality reproduction can be truly be called a “high resolution file” because the file we capture of you artwork is often much larger than this – they are the ‘appropriate resolution’ for the purpose.

What makes up the measurements or File Size of your image?

The sensor in every digital camera is made up of a group of pixels – let’s use my Sony A7R 36megapixel camera as an example.

  • Sensor size is  4912 x 7360 pixels
  • Divide x 300 (as in 300ppi) and this will give you a print size in inches – 16.37″ x 24.52″ (41.6 x 62.3cm).
  • Save this image as an uncompressed TIFF file and it will be 103.4 megabytes
  • This is as big a file as the camera can create – anything larger needs to be created/interpolated in Photoshop. This means that if your artwork is bigger than 41.6 x 62.3cm, then the file captured is SMALLER than your art.

As you know, when we copy artwork with our 1200megapixel camera, we end up with files anywhere from 500 megabytes to 1500 megabytes! Now that’s simply the space they take up on our hard drive. Until we look more closely at the details, we really don’t know what size print these files will make. We need to know the size of the image in PIXELS, then choose our optimum PPI (typically 300 for quality).

So let’s use a typical sized original artwork as an example and list all the options…

Let’s say your original painting is 20″ x 30″. When we photograph an original that size, our camera will capture it at 12,000 x 18,000 pixels. Because we always save everything at 300PPI, we can then determine that the actual print size will be 40″ x 60″ (12,000 divided by 300 = 40, 18,000 divided by 300 = 60). The space taken up on the hard drive is 618megabytes. This is not a file you could send by email – way too big!

Even if we reduce your image to it’s original size of 20″ x 30″ (6000 x 9000 pixels) – the file size is 154.5megabytes. So, do you see how the pixels relate to the image size here?

Let’s make things a little more interesting – let’s say we lock in the number of pixels at 6000 x 9000 but we change the PPI to 100 instead of 300…

6000 / 100 = 60
9000 / 100 = 90

Remember our image is still locked in at 6000 x 9000 but we’ve spread those pixels out to only 100 in every inch instead of 300. Now our image has jumped in size to 60″ x 90″. That’s great right, we’ve got a really big image! Not quite – you see, the human eye can see up to almost 200pixels per inch, that means that (if you have good eyes) you will see the pixels when you look closely at a 100PPI image – you won’t see pixels at 300PPI.

Let’s try something else – let’s lock in those pixels again and make the image 600PPI…

6000 / 600 – 10
9000 / 600 – 15

Now the huge image we had before with the pixels spread out to 100PPI is crammed up into 600 pixels every inch and now only measures 10″ x 15″. Is this a good thing? Not really – if 300PPI is enough to get the quality we need then we don’t need any more. You simply will not see any difference between a print made at 300PPI or one at 600PPI. But you will see a difference with one made at 100PPI or more typically 72PPI (a common size).

Check out this diagram showing all the sizes we’ve discussed here…
– GREEN – Original Image size – 20″ x 30″ – 6000 x 9000pixels – 300ppi
– RED – Our scan – 40″ x 60″ -12,000 x 18,000pixels – 300ppi
– GREY – 60″ x 90″ image – still 6000 x 9000pixels – 100ppi
– BLUE – 10″ x 15″ image – still 6000 x 9000pixels – 600ppi

Next Topic – FILE TYPES and how do they affect the size of your file.

There are a few common file types that you will come across when dealing with images. I’ve posted about these before so here’s a link to that post…. Raw, Tiff or Jpeg – What is Best?

Bottom line – JPEG is great when you are saving a copy of the image for web or email use or as the last step to sending a file to us for printing. Our master files are always saved in the TIFF or PSD format to preserve the quality of your original file and allow us to make changes without affecting the quality.

 Have you considered reproducing your art as Limited Editions.  Find out how to choose what’s right for you HERE.